Paul Loving Rimôn Falkenfort

Paul Loving

Partner
Lawyer

Portland
USA

Paul Loving is a transactional attorney who advises individuals and brands in the sports, entertainment and consumer products sectors. Mr. Loving has 29 years of extensive experience working as outside and in-house counsel for startups as well as Fortune 500 companies.

Mr. Loving is highly knowledgeable in sports marketing matters, including athlete, team, event, and league endorsement, licensing and sponsorship agreements. Mr. Loving has drafted, structured and negotiated numerous sports marketing agreements, including agreements with the New York Yankees, Anschutz Entertainment Group, LA Kings, Boston Marathon, University of Miami, University of Kansas, University of Michigan, UCLA, Notre Dame, NFL, NBA, MLB, MLS, NASCAR, Aaron Rodgers, Von Miller, Dak Prescott, Joe Montana, Trevor Lawrence, Kris Bryant, Aaron Judge, Carlos Correa, Roger Clemens, Mark Gonzalez, Dale Earnhardt Jr., Carmen Jordá, Conor McDavid, Katie Ledecky, Steven Gerrard, Jozy Altidore, Candace Parker, James Harden, Damian Lillard, Derrick Rose, Trae Young, Donovan Mitchell and Kareem Abdul-Jabbar.

Mr. Loving has prior experience as special counsel for adidas, and as assistant general counsel for Nike, where he handled sports marketing, advertising, entertainment, television and digital matters. Prior to that, he was vice president of business development and general counsel at a private equity-funded digital media sports and health content provider headquartered in Australia.

Mr. Loving served as a judicial clerk for the Oregon Supreme Court and significantly was the first African-American clerk in history to do so.

  • Rimon P.C. (Partner)
  • Holland & Knight LLP (Senior Counsel)
  • adidas (Special Counsel)
  • Nike (Assistant General Counsel)
  • Davis Wright Tremaine LLP (Of Counsel)
  • University of Oregon School of Law (J.D.)
  • UCLA (B.S., History)
  • Rose City’s Finest: Celebrating 100 Black Leaders in Portland, The Portland Business Journal
  • Sports/Entertainment Trailblazer, The National Law Journal, 2019
  • The Business Journals 2019 Influencers, Law
  • Top 40 Business and Civic Leaders Under 40, The Portland Business Journal