Joseph I. Rosenbaum Rimôn Falkenfort

Joseph I. (“Joe”) Rosenbaum

Partner
Lawyer

New York
USA

Joe Rosenbaum is a New York‐based partner at Rimon, P.C. and Chair of Rimon’s Global Alliance. Rimon is an innovative and highly selective entrepreneurial firm that combines dynamic client service, teamwork, the agility of a high‐end boutique law firm and the deep multidisciplinary experience of a large global firm. Prior to private practice, Joe served for 17 years as an in‐house lawyer for American Express, including 4 years in Toronto as Vice President & General Counsel of Amex Canada.  Joe is an internationally recognized, highly valued multi‐disciplinary corporate‐commercial lawyer, known for his strategic, legal, regulatory and policy guidance, as well as his legal skills and judgment.  As a trusted advisor to senior executives, Joe has also negotiated executive and board level agreements and is routinely sought out by senior management and board members for advice and counsel regarding strategic plans, revenue growth, product and business development, nationally and globally.  

Throughout his career, Joe has worked collaboratively with clients around the globe across the full spectrum of national and international commercial transactions in virtually every industry, notably media, entertainment, advertising, marketing, public relations, celebrity and expert endorsements, financial services and payment systems, travel and leisure, online gaming, technology (digital and mobile), restaurant and food service companies, outsourcing and procurement, among others. Joe is a recognized leader and his extraordinary background and experience enables him to apply traditional legal principles to today’s technology and social media platforms, e/m‐commerce, and all forms of digital and mobile applications, taking into account privacy, data protection, cybersecurity, crisis, fraud and risk management and compliance. In addition to his commercial‐transactional practice, his work routinely requires him to advise clients on sensitive matters involving brand and reputation management, rights of privacy and publicity, data protection, cybersecurity, compliance. With his colleagues at Rimon Law and a global network of professionals built through almost four decades of practice, Joe has the ability to get high quality, cost‐effective service and provide clients with the resources they need, anywhere and anytime.

Joe is a dynamic and thought provoking speaker at conferences, programs and client seminars, and has authored books, seminal legal articles, has served as editor of the U.S. Advertising, Media, Sports and Entertainment newsletter of the International Law Office and is the founder, editor and primary author of Legal Bytes, a digital blog (www.LegalBytes.com) that originally appeared in print in 1996 and which continues to win praise for entertaining, timely and enlightening content. Joe has co‐authored or served as contributor to numerous publications covering a wide range of topics, including privacy and data protection; cybersecurity; cloud computing; outsourcing; industrial espionage; e‐commerce and payment systems; tele‐medicine; and crowd funding in film finance. He is a credited co‐author of the Handbook on Global Social Media Law for Business Lawyers, published by the American Bar Association and his work has been cited by law reviews, industry periodicals and courts. His articles have appeared in the National Law Journal, New York Law Journal, Euromoney and other major publications and his work includes numerous scholarly law journal and law review articles. Joe has been interviewed or appeared as a commentator in respected media, including CNBC’s Squawkbox, CNNFinancial’s Business Unusual, Advertising Age, American Banker, BNA Bloomberg, National Public Radio, The Wall Street Journal Online, Forbes.com, CFO Magazine and MediaPost Online.

The Legal 500 U.S. Edition and other independent services consistently honor Joe and his team, often referred to by name and “praised for ‘great work on a consistent basis’, singled out for being on the cutting edge and his “[group's] willingness to advise and share knowledge with the advertising community as a whole." The Legal 500 has also praised the ahead‐of‐the‐curve engagements around online and social media, "on‐line gaming, e‐commerce, and behavioral advertising." Joe is regularly recognized as one of New York’s SuperLawyers and consistently in a select group recommended in areas ranging from advertising, sports, entertainment and media to digital and mobile technology and e‐commerce. Joe is repeatedly listed as one of the top attorneys in the world in the biannual Guide to the World's Leading Technology, Media and Telecommunications Lawyers – again in the 2019 edition.

Joe’s career has included leading industry positions, having served as outside General Counsel, Corporate Secretary, board member and advisor to such prestigious industry associations such as the Interactive Advertising Bureau, the Association of National Advertisers, the Advertising Research Foundation and the Association of Hispanic Advertising Agencies (AHAA). Joe holds positions as outside Corporate Secretary & General Counsel to numerous private companies and serves as outside General Counsel to AMIN (Advertising and Marketing Independent Network), a membership association of independently owned advertising agencies. Joe currently serves on the Advisory Board of the Center for Law, Science and Innovation at the Sandra Day O’Connor College of Law in Arizona, as well as the Innovation Center for Law and Technology at New York Law School in New York. Joe has served as Council Member of the Science & Technology Section of the American Bar Association and for many years as a member of the National Conference of Lawyers and Scientists based in Washington, DC. Joe also served as a member and Chairman of the Award Selection Panel of the Committee on Scientific Freedom and Responsibility of the American Association for the Advancement of Science and continues to serve on numerous advisory boards, workshops and projects for both private‐commercial organizations, as well as NGOs.

  • Rimon P.C. (Partner)
  • Reed Smith (Partner)
  • Greenberg Traurig (Partner)
  • Pryor Cashman Sherman & Flynn
  • Hughes Hubbard & Reed
  • New York Law School (J.D.)
  • City College of New York (M.S.)
  • City College of New York (B.S., Chemistry)